LATEST LATEST WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive Beyond Cannes: Why creativity needs unlearning, not just Lions Linda Yaccarino steps down as CEO of X Snapdragon steps out: From chipset to checkout counter WPP's 'pretty grim' profit warning: stock market analysts react Green isn’t a colour — it’s a claim you prove Influence, interrupted: How India’s creator economy grew up From star power to feed power: Who sells more? Adgcraft’s new AI vertical bets on India’s innovation surge Good Morning Films wins big at CIFCA 2025 Where are India’s women at the global table? Amazon’s Beautyverse blends content, commerce and cart nudges Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’ Theblurr bets big on AI to redraw agency rules What makes a 'new-age agency' in 2025? Not hype Magna forecasts a 7.7% increase in India’s adex for 2026 WPP global comms boss Chris Wade steps down Cookies crumble, privacy prevails: Marketing’s new playbook Why Zee5’s language-first bet may be its best yet Cannes Lions, AI, and the integrity reckoning Cannes Homecoming 2025: Spurring creative appetite, recognising Indian excellence on the global stage India isn’t a muse; it’s time to brand the maker Scroll-stopping or scroll-past? The 2.5-second ad dilemma CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation X retires ‘unnecessary’ ads hashtag to help eradicate spam Neuromarketing 2.0: When AI reads the room MS Dhoni moves to trademark 'Captain Cool' moniker Cannes Lions responds to criticism regarding inaccessible stage Emotion sells, but at what cost? Aalap Desai: Collaboration and celebration are key to India’s Cannes success Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing Folding logos into logos isn’t leadership Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas) DM9 admits faults in case study for Grand Prix-winning work 'If it doesn’t entertain, don’t even enter': Valerie Madon on films, humour, and the power of purpose at Cannes Lions Inside the first global benchmark for AI creativity in advertising The anti-algorithm movement: Authenticity as our new imperative From messaging to movement: Why policy advocacy is the future of brand communications Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite Dentsu discloses, CCI investigates: India’s adland faces reckoning over alleged rate-fixing WPP expands its partnership with Vercel AI’s not replacing creatives: It’s making them unstoppable Rainbow-washing or real allyship? Brands face a pride reckoning Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts Lights, camera, privacy! MiQ Sigma wants to make media chaos marketable Cheques, challenges and change: Why VC still misses the mark John Wren on his vision for a bigger, better Omnicom Gen Z: The new conservative Canva plugs MagicBrief into the creative feedback loop WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025 Professionals from 21 agencies win Young Lions 2025 awards India signs off Cannes 2025 with 32 Lions, one Silver Ad Net Zero updates sustainability guidelines to drive media decarbonisation David Droga on disruption: From case studies to Coinbase QR codes Havas backs AI bet with €100 million a year Meta expands Advantage+ with Gen AI ad creativity tools for advertisers Reddit launches two AI advertising tools to usher in new era of community marketing Emotional marketing: Connecting with customers on a deeper level Big ideas, not big algorithms, will win Cannes India’s Gen Z and young Millennials prioritise digital: Study Dentsu, Criteo sign a global commerce media deal Scrutiny over media trading will be a top story in next year, Campaign editors say WPP Media changes regional structure across Asia Pacific, Middle East and Africa Ad to arc: What Cannes 2025 tells us about branded entertainment Why your best talent is leaving before their first work anniversary? Creatives, meet your new colleague: AI India’s Cannes run slows to a solo shortlist AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes WhatsApp officially introduces ads in updates tab MediaDonuts gets rebranded as Aleph across APAC Pride is over — now it’s culture or bust How AI is turning chat platforms into the new campaign canvas Amazon’s Andy Jassy is Cannes Lions’ 2025 Media Person of the Year Meta elevates Arun Srinivas to India MD Stop worshipping the dashboard 80% Indian shoppers discover new products through social media: Study Pepsi’s ‘Stiiiiing’ shows culture beats branding Adobe launches ad making tool for small businesses Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’ From likes to legality: IIGC’s Code of Standards receives resounding industry support When kids call the shots, itinerary becomes insight Cannes Contenders: FCB India’s playbook spans railways to rhetoric 69% of Indian consumers turn to influencers for information and 63% for product discovery: Study Havas Media India promotes key talent to leadership roles From overs to overkill: IPL ads hit saturation point John Wren: ‘Calculated risk makes you stronger’ Cannes Contenders: Purpose meets punchline in Wondrlab’s 2025 playbook Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up Burson ties reputation to ROI with AI tool Cheil X ropes in Souvik Datta as national creative director 'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO Mars to switch $1.7 billion media account out of WPP Why Indian PR still sits out Cannes DDB Mudra to host Portfolio Night 2025 in Mumbai Publicis Sapient targets India’s GCC boom with new offering Hilton readies ‘connected story’ in latest Asia expansion push
LATEST WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive Beyond Cannes: Why creativity needs unlearning, not just Lions Linda Yaccarino steps down as CEO of X Snapdragon steps out: From chipset to checkout counter WPP's 'pretty grim' profit warning: stock market analysts react Green isn’t a colour — it’s a claim you prove Influence, interrupted: How India’s creator economy grew up From star power to feed power: Who sells more? Adgcraft’s new AI vertical bets on India’s innovation surge Good Morning Films wins big at CIFCA 2025 Where are India’s women at the global table? Amazon’s Beautyverse blends content, commerce and cart nudges Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’ Theblurr bets big on AI to redraw agency rules What makes a 'new-age agency' in 2025? Not hype Magna forecasts a 7.7% increase in India’s adex for 2026 WPP global comms boss Chris Wade steps down Cookies crumble, privacy prevails: Marketing’s new playbook Why Zee5’s language-first bet may be its best yet Cannes Lions, AI, and the integrity reckoning Cannes Homecoming 2025: Spurring creative appetite, recognising Indian excellence on the global stage India isn’t a muse; it’s time to brand the maker Scroll-stopping or scroll-past? The 2.5-second ad dilemma CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation X retires ‘unnecessary’ ads hashtag to help eradicate spam Neuromarketing 2.0: When AI reads the room MS Dhoni moves to trademark 'Captain Cool' moniker Cannes Lions responds to criticism regarding inaccessible stage Emotion sells, but at what cost? Aalap Desai: Collaboration and celebration are key to India’s Cannes success Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing Folding logos into logos isn’t leadership Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas) DM9 admits faults in case study for Grand Prix-winning work 'If it doesn’t entertain, don’t even enter': Valerie Madon on films, humour, and the power of purpose at Cannes Lions Inside the first global benchmark for AI creativity in advertising The anti-algorithm movement: Authenticity as our new imperative From messaging to movement: Why policy advocacy is the future of brand communications Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite Dentsu discloses, CCI investigates: India’s adland faces reckoning over alleged rate-fixing WPP expands its partnership with Vercel AI’s not replacing creatives: It’s making them unstoppable Rainbow-washing or real allyship? Brands face a pride reckoning Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts Lights, camera, privacy! MiQ Sigma wants to make media chaos marketable Cheques, challenges and change: Why VC still misses the mark John Wren on his vision for a bigger, better Omnicom Gen Z: The new conservative Canva plugs MagicBrief into the creative feedback loop WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025 Professionals from 21 agencies win Young Lions 2025 awards India signs off Cannes 2025 with 32 Lions, one Silver Ad Net Zero updates sustainability guidelines to drive media decarbonisation David Droga on disruption: From case studies to Coinbase QR codes Havas backs AI bet with €100 million a year Meta expands Advantage+ with Gen AI ad creativity tools for advertisers Reddit launches two AI advertising tools to usher in new era of community marketing Emotional marketing: Connecting with customers on a deeper level Big ideas, not big algorithms, will win Cannes India’s Gen Z and young Millennials prioritise digital: Study Dentsu, Criteo sign a global commerce media deal Scrutiny over media trading will be a top story in next year, Campaign editors say WPP Media changes regional structure across Asia Pacific, Middle East and Africa Ad to arc: What Cannes 2025 tells us about branded entertainment Why your best talent is leaving before their first work anniversary? Creatives, meet your new colleague: AI India’s Cannes run slows to a solo shortlist AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes WhatsApp officially introduces ads in updates tab MediaDonuts gets rebranded as Aleph across APAC Pride is over — now it’s culture or bust How AI is turning chat platforms into the new campaign canvas Amazon’s Andy Jassy is Cannes Lions’ 2025 Media Person of the Year Meta elevates Arun Srinivas to India MD Stop worshipping the dashboard 80% Indian shoppers discover new products through social media: Study Pepsi’s ‘Stiiiiing’ shows culture beats branding Adobe launches ad making tool for small businesses Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’ From likes to legality: IIGC’s Code of Standards receives resounding industry support When kids call the shots, itinerary becomes insight Cannes Contenders: FCB India’s playbook spans railways to rhetoric 69% of Indian consumers turn to influencers for information and 63% for product discovery: Study Havas Media India promotes key talent to leadership roles From overs to overkill: IPL ads hit saturation point John Wren: ‘Calculated risk makes you stronger’ Cannes Contenders: Purpose meets punchline in Wondrlab’s 2025 playbook Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up Burson ties reputation to ROI with AI tool Cheil X ropes in Souvik Datta as national creative director 'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO Mars to switch $1.7 billion media account out of WPP Why Indian PR still sits out Cannes DDB Mudra to host Portfolio Night 2025 in Mumbai Publicis Sapient targets India’s GCC boom with new offering Hilton readies ‘connected story’ in latest Asia expansion push
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